Our Story

The journey started in 2000 with SCOPE for Trading, Marketing and Services, a company working in web design, marketing, and related digital services until 2022.

In 2022, the original company was closed and Ahmed Raafat for Training, Marketing and Consultation was established, with continuing clients and contracts successfully transferred to the new legal entity.

Because the licensing authority did not approve the old brand name for the new company, the business was established under the founder’s personal name. The AR identity was then developed as a flexible brand that combines personal credibility, Arabic-first positioning, creativity, reliability, and AI innovation.